Entertaiment is anything that can be consumed or enjoyed. It can be understood objectively, communicates from text to audience from external stimulus, offers pleasure, requires an audience and occurs in a passive form. Oliver and Bartsch (2010) suggest that entertainment is an activity that occurs in consumption, involves the participation of consumers and has a product life cycle that allows business survival. It also suggests that the familiar forms of entertainment have a seemingly unlimited potential for creative remix across different media. Click on a collocation to see more examples of entertaiment. The article was originally published in April 2012. Click here for the full article.