Entertaiment is amusement, typically involving a performance. The clown at a kid’s birthday party, a Broadway show, stadium rock concert, or friends fighting over the last potato chip are all examples of entertainment. It is derived from the Old French word entretenir meaning to hold together or support. Great entertainment companies don’t just tell stories, they build love and monetize. It’s an art that only a few can master. Here’s how.
This article is a part of our “Entertainment” series.